Today's mainstream beauty industry is commonly obsessed with fads and gimmicks to sell products rather than quality products with PURE wellness preserving ingredients. Our #NotOnMe movement is a step to change that. Our hair, skin, and make up products are absorbed through our skin and make their way into our bloodstream daily. As a consumer it is your RIGHT to know exactly what is in your products. Ingredient education is the first step in determining which ingredients are fit for you and your family.
#N O M
Stay Educated. Stay Empowered.
The Cliff Notes: If we can't easily pronounce it or easily Identify it as having a natural origin we will not carry it.
Every Item in our online boutique has a fully transparent ingredient list including a brief description of every ingredient so you know exactly what youre using. But don't take our word for it, check out these industy experts.
As a part of the movement we have established a strict standard on ingredients that are allowed in our collection of products and brands. This is the list of ingredients that you will NEVER see in our products.
Sodium Lauryl Sulfate
BHA and BHT
ANY Chemical Banned In Europe
(Cosmetic Directive 76/768/EEC)